Category Archives: What’s New(s)

TRC Chicago to celebrate Cinco de Mayo with HACE

I’m looking forward to participating in the Executives’ Breakfast Forum with the Hispanic Alliance for Career Enhancement on Tuesday, May 5, 2015 at the Palmer House in downtown Chicago.  HACE’s annual Chicago conference connects leading organizations with top Hispanic talent. To kick off the conference I’ll be joining senior level leaders to provide an overview on the shortage of Latino executives in corporate America and discussing the major obstacles to their advancement.

TRC Chicago to Develop Can Toy Brand in LATAM

Can Toy business around the globe. Can Toy is a durable natural rubber dog toy that can be filled with treats to keep your dog entertained for hours. This natural, non-toxic, sustainable and biodegradable product will be exhibited at the Global Pet Expo for the first time and promises to be one of the hottest pet products released this year.

True Dogs, LLC has partnered with Artemis Rubber in Longmont, CO to produce Can Toy products in the USA. Baker said “We’re thrilled to be working with Artemis Rubber. They bring three generations of rubber manufacturing expertise to bear on our efforts and nearly two decades of work on pet products. Artemis is the perfect partner to help us deliver exciting and innovative American made products to the pet industry.”

True Dogs, LLC has also entered into several regional agreements to develop the brand internationally. Baker said “Our goal is to work with best in class organizations to develop our brand around the globe and we’ve begun to put those pieces in place.”   True Dogs is represented by NV Pets in the US, by PWS Brands in Europe and by TRC Chicago in Latin America.   Andy Irving, Principal at PWS Brands, commented: “Can Toy is brilliant! It’s new and yet familiar at the same time. Our customers are quite excited about it.”

Can Toy Originals are available now. Can Toy Hunt, Can Toy Magnum, and Can Toy Pup Cans will be unveiled at the Global Pet Expo and available to the public in May 2015 at Pet Specialty retailers.   Media and buyers attending the show can see Can Toy at BOOTH 880.

Global Pet Expo is the pet industry’s largest annual show and is listed in Tradeshow week 200. This annual listing of the top 200 North American trade shows is compiled by the Los Angeles, CA trade show industry publication Tradeshow Week.

FOR IMMEDIATE RELEASE
Contact: Adam Baker
True Dogs, LLC
720-272-9664
[email protected]
www.soda-pup.com

TRC Chicago, LLC Retained By L.A.B. Equipment, Inc., To Lead Business Development In Latin America


CHICAGO – The Reilly Company, a leading international services firm assisting clients around the globe, announced that TRC Chicago, LLC has been retained by L.A.B. Equipment, Inc., of Itasca, Illinois to directly manage all sales and marketing activities in Latin America.

“As a truly global company, L.A.B. Equipment provides customer focused shock and vibration test equipment in every major market including North and South America, Europe, the Middle East and Asia,” said Bill Noonan, President of L.A.B. Equipment.  “Latin America continues to be a significant growth opportunity for us and we know from first hand experience how effective The Reilly Company can be directly managing our channels of distribution in this complex region”.

“In 2006 – 2007, L.A.B. hired The Reilly Company to assist Techlab Systems (L.A.B.’s sister company) with business development in Latin America and Asia”, commented Ernie Watts, President of TRC Chicago.  “Now our focus will be on business development opportunities for the core L.A.B. Equipment products in Latin America.  Our unique “pay for performance” model allows L.A.B. to leverage our expertise in channel performance improvement and strategy to realize immediate returns on incremental revenue and profit.  We look forward to working with Bill and the L.A.B. team again.   The greatest reward for our work is the strong and solid relationship we have with our clients, past and present’, added Watts.

Download a PDF Version of the Press Release – TRC PR – LAB Launch 10.01.13 v1
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L.A.B. Equipment, Inc., was established in 1933 and has been recognized for decades as the global leader in the design, manufacturing, and service of product reliability and package testing equipment. The corporate offices of L.A.B. Equipment, Inc., as well as its sales and engineering team, are located in Itasca Illinois.

The Reilly Company, founded in 1988, is an international management services company providing solutions to management, marketing, sales, distribution and operating problems worldwide.   The company is dedicated to identifying areas of potential market opportunity and performance improvement thereby helping its clients to compete successfully in world markets and maximize their growth and profits.

TRC Chicago, LLC is the Chicago based affiliate of The Reilly Company.

The Reilly Company Completes Successful Transition of Crocs, Inc. Latin America Business

CHICAGO  — The Reilly Company, a leading international services firm assisting clients around the globe, announced today that it has successfully completed the transition of the Latin America business at Crocs, Inc.

“We are delighted to have been a part of the significant growth that Crocs has experienced in Latin America and grateful for the close working relationship with the entire Crocs team”, said Ernie Watts, President of The Reilly Company Chicago. “The strong and solid relationship we have with our clients like Crocs is truly the greatest reward for our work”.

The Reilly Company was initially retained by Crocs in November of 2009 to conduct a Corporate Performance Assessment of the entire Crocs Latin America business.

Using the Global Advantage process in each key market, The Reilly Company was able quickly identify critical success factors and develop a strategic and tactical plan that Crocs could implement for immediate results.

“Our business in Latin America was growing rapidly and approaching the size where we needed a fresh perspective and visionary, seasoned leadership. The Reilly Company helped us focus on our business objectives, strategic and profitable growth among varying market conditions and business models and helped us identify critical issues and recommend a go-to-market strategy for each country. They then worked full time in our business to help us implement the plan and transfer expertise to our team”, according to Doug Hayes, former President of Crocs Americas (now CEO at Ash City).

Watts points out that the Crocs Latin America team had built a solid position in wholesale channels in Brazil via its local subsidiary there. “The brand was well positioned with key wholesale partners in Brazil but lacked a strategy to build critical mass, develop new channels (retail and e-commerce) and prioritize opportunities in distributor markets”, said Watts.

Once the strategic plan was adopted by Crocs senior management, Watts was retained on a full time basis to lead the plan implementation as Vice President, Business Development for Crocs Latin America. “This is where The Reilly Company is unique in our focus on a long term partnership that complements the skills of the teams we work with. As former senior line executives with strong general management and business development backgrounds we can work directly in your business, manage your channels of distribution and transfer the foreign business practices and inter-cultural characteristics essential to success directly to your staff”, added Watts.

In just 45 months Watts and the Crocs Latin America team were able to transform a $30M business operating almost exclusively in wholesale channels to an $85M omni- channel business that:

  • Opened new wholesale accounts and segments to increase total POS by 50%.
  • Used The Reilly Company Supplier/Partner Performance Assessment process to strengthen the entire distributor network and triple revenue through channel partners.
  • Established new direct to consumer (retail and e-commerce) subsidiaries in Argentina and Chile.
  • Opened flagship Crocs stores in Brazil, Argentina and Chile and increased total Crocs retail POS (owned and partner stores) from 40 to 135.
  • Rolled out a full e-commerce platform in Brazil.
  • Developed local sourcing options in Brazil and Argentina via third party suppliers and licensees.
  • Launched seasonally appropriate products supported by regional marketing strategies and programs.

“The Crocs Latin America team is very talented and very cohesive”, concluded Watts. “With new leadership now hired and on board in Brazil, the brand is well positioned for continued growth and success. We truly would like to thank Crocs for their commitment to the region and their willingness to implement measurable performance improvement for the long term.”

Download a PDF Version of the Press Release – The Reilly Company Completes Successful Transition of Crocs, Inc. Latin America Business

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The Reilly Company, founded in 1988, is an international management services company providing solutions to management, marketing, sales, distribution and operating problems worldwide. The company is dedicated to identifying areas of potential market opportunity and performance improvement thereby helping its clients to compete successfully in world markets and maximize their growth and profits.

The Reilly Company Chicago is the Chicago based affiliate of The Reilly Company.